This post contains affiliate links.

These red velvet whoopie pies are little bites of heaven! They’re naturally colored and are totally paleo, gluten free, dairy free, and AIP.

whoopie pies

I’ve been wanting to make whoopie pies for quite some time. Soft cookies and creamy filling? Yes, of course, I want that! What better time for cute little treats than Valentine’s Day? I don’t ever make a huge deal out of Valentine’s day, but baking a little something can be a fun treat to give family, friends, or to just make for yourself.

Red velvet is the next best thing after chocolate on valentines day, but I was put off by the unnaturally red color that’s often from food coloring. You can totally make red velvet without food coloring and while adding in some superfood ingredients… beets! No wait, don’t go! I promise these don’t taste like beets. These red velvet whoopie pies taste sweet, creamy, and don’t have any artificial colors or flavors in sight.

red velvet whoopie pies

One thing to note about these whoopie pies is that they’re little guys! These are mini’s, and I prefer to make them that way so they hold better, and there’s more to share. I haven’t tried these are larger whoopie pies, but I assume it should work okay.



The Ingredients You’ll Need for the Red Velvet Whoopie Pies


Coconut flour & arrowroot starch

This is the flour blend that I used for the cookies to keep them gluten and grain free. You should be able to use tapioca starch in place of arrowroot, but I cannot recommend a swap for the coconut flour.

A small beet

As I said, you can’t taste it! It really just colors the cookies. You’ll boil the beet to soften it and then puree it so the taste and texture disappear in the cookies.

Cocoa powder

This helps to mask some of the beet flavors. If you’re AIP, use carob powder.

Palm shortening

This makes the cookies nice and cakey and is the base of the cream filling.

Maple syrup/honey

Use maple syrup if you’re making these vegan, but honey will work too.

Red Velvet Whoopie Pies

If you like this recipe, you may also like…

clock clock iconcutlery cutlery iconflag flag iconfolder folder iconinstagram instagram iconpinterest pinterest iconfacebook facebook iconprint print iconsquares squares iconheart heart iconheart solid heart solid icon

Red Velvet Whoopie Pies (Paleo, Vegan, AIP, Gluten Free)

  • Author: Michelle
  • Total Time: 1 hour
  • Yield: 6 1x



For the whoopie pies

For the cream filling

  • 1/3 cup palm shortening
  • 1 tbsp light colored honey/maple syrup for vegan (see notes)


  1. Add the beet to a medium-sized pot and cover with water. Bring to a low boil for 25-30 minutes or until the beet is soft. Drain the excess water and allow the beet to cool before using a blender to puree. Add 1 tbsp of water if needed. Scoop out 2 tbsp of the beet puree to use in the cookies. See notes for leftovers.
  2. Line a baking sheet with lightly greased parchment paper and preheat the oven to 350 F.
  3. Using a medium-sized bowl, mix the coconut flour, arrowroot, cocoa powder, and baking soda until well combined.
  4. Mix in the beet puree, palm shortening, and maple syrup. Stir until the dough is fully combined.
  5. Scoop 1 tbsp of the cookie dough onto the baking sheet and use the palm of your hand to flatten into a cookie. Repeat the process for the rest of the dough. You should have about 12 cookies.
  6. Bake in the preheated oven for 10 minutes. Carefully move to a cooling rack and allow to cool. These cookies will easily break if not cooled.
  7. Prepare the cream filling by whisking together the shortening and sweetener.
  8. Once the cookies have cooled, add a spoonful of cream filling to the bottom of a cookie and sandwich it with another cookie. Repeat for 6 whoopie pies total.
  9. Chill in the refrigerator to set the frosting before serving (preferred) or eat immediately for a smoother frosting.


If you have any leftover beet puree, save it to add to soups or smoothies. It’s incredibly nutrient dense!

All nutrition facts are estimations and will vary.

For the cream filling, the honey yields a better color for the cream. However, you can also use maple syrup if you’re sharing with vegan friends.

  • Prep Time: 20
  • Cook Time: 40
  • Category: Dessert
  • Method: Baked
  • Cuisine: American


  • Serving Size: 1 whoopie pie
  • Calories: 337
  • Fat: 26.9g
  • Carbohydrates: 23.8g
  • Fiber: 4.1g
  • Protein: 2.4g

Keywords: red velvet, whoopie pies

Red Velvet Whoopie Pies